Google AdWords is a pay per click advertising program that allows you to display text ads on the first page of search results on Google Australia and partner networks, under the sponsored link section on the right hand site of search results and actually on the top left site of search results.
Google AdWords works on a pay per click process which means you pay a select fee each time a Google user click on your ad and is sent to your site.
Ads can also be set up in moldable formats the most common is a text ad but you can also show image ads, mobile ads and local business ads.
It is not just how much you spend per click that will determine how high your ads will rank on Google, though it maybe a contributing factor, this is primarily determined by how highly targeted and relevant the keywords are within your account. And how highly targeted the ads are to those keywords that will determine how high your ads will rank on Google. Relevancy is the key to success with Google AdWords, Google Inc. is the largest search engine in the world because of its business model of relevancy you are able to find what you are looking for within two clicks. Google reward relevancy and penalise those who are not.
The Google AdWords text ads have four lines of text with total of 95 characters including spaces and punctuation the ads have a 25 characters heading which is usually the keyword that user searched for to entice them to click your ad. The Google Marketing text ads also have two line of text with a total of 35 characters describing the product or service you sell so only get clicks form searcher you can service. And a 35 characters display URL.
Your cost per click is formulated by how highly targeted your keywords, ads and landing page are to the keyword the Google user is searching for, The more targeted your Account is the less it cost you per click.
With Google Advertising you can also target any language or location anywhere in the world!
My name is Wesley Stephen. Qualified Google Advertising Professional Wesley Stephen Article Source: http://EzineArticles.com/?expert=Wesley_Stephen |  |
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